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What Needs To Be Included In A Marketing Plan?

Answer»

A MARKETING plan should always have a situation analysis, marketing STRATEGY, sales forecast, and EXPENSE budget. Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, WEAKNESSES, OPPORTUNITIES, and threats), and a competitive analysis.

A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis.



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