1.

What Role Do Events (for Ex:exhibitions, Trade Shows) Play In Marcom?

Answer»

The events play the following role in Marcom:

  • The communication messages are circulated to the MASS PEOPLE irrespective of segments i.e. WIDE reach
  • Lower costs
  • Increases corporate and brand image
  • In-depth insights about target audience
  • Global exposure for the NEW products/services

The events play the following role in Marcom:


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