1.

What Role Do Events Play In Marcom?

Answer»

The events play the following ROLE in Marcom:

  • The communication messages are circulated to the mass people irrespective of segments i.e. wide reach.
  • Lower costs.
  • Increases corporate and brand image.
  • In-depth INSIGHTS about target audience.
  • GLOBAL EXPOSURE for the new products/services.

The events play the following role in Marcom:


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