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What strategy adopted by printers and publisher? |
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Answer» To improve the sale of books, the publishers(i)\tserialised popular important novels in 19th century periodicals to hold interest of the reader.(ii)\tbrought out cheap series called Shilling series.(iii)\tThe dust cover or book jacket, paperback editions were another innovation. Some important strategies adopted by printers and publishers to sell books:- Bringing out serialised novels, one of the first of which was the shilling series.- Putting up advertisements at strategic public locations such as buildings, railway stations etc to attract buyers and improve sales.- One great innovation was the introduction of cheap paper back books in the 1930s i.e. during the Great Depression, in order to keep sale of books steady in the time of recession. |
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