Conversion data is a broad term, typically USED by web analytics, to describe data around any visitor conversion. When it comes to B2C marketing, that’s not a problem because there’s really only one conversion: from visitor to customer. That’s what conversion data is built for.

In the B2B customer journey, there are many conversions, so SIMPLE conversion data can be UNHELPFUL. Are you talking about the conversion from visitor to lead? Or the conversion from lead to qualified lead? Or the conversion from qualified lead to sales opportunity? Or the conversion from sales opportunity to customer?

Attribution data HANDLES all of these conversions -- not just the first one -- and clearly defines the conversions that it’s tracking.

Conversion data is a broad term, typically used by web analytics, to describe data around any visitor conversion. When it comes to B2C marketing, that’s not a problem because there’s really only one conversion: from visitor to customer. That’s what conversion data is built for.

In the B2B customer journey, there are many conversions, so simple conversion data can be unhelpful. Are you talking about the conversion from visitor to lead? Or the conversion from lead to qualified lead? Or the conversion from qualified lead to sales opportunity? Or the conversion from sales opportunity to customer?

Attribution data handles all of these conversions -- not just the first one -- and clearly defines the conversions that it’s tracking.