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How Do Telecom Services Affect Customer Retention Objectives? |
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Answer» Increasing customer retention is a business objective for every organization. Analytics that can be GLEANED from IVR systems may SHOW SIGNIFICANT customer abandonment for support calls. Organizations can use the information to redesign the IVR for a more fluid, easy-to-understand support EXPERIENCE and improve customer satisfaction – and ULTIMATELY retention. Increasing customer retention is a business objective for every organization. Analytics that can be gleaned from IVR systems may show significant customer abandonment for support calls. Organizations can use the information to redesign the IVR for a more fluid, easy-to-understand support experience and improve customer satisfaction – and ultimately retention. |
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