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How Does Technology Innovation Create Competitive Business Advantage? |
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Answer» Innovation can have a SIGNIFICANT influence on a business’s competitive advantage in the MARKETPLACE. For example: data and analytics from a new mobile application released by a RETAIL organization can provide insight into which products are being viewed and purchased the most, resulting in improved product PLACEMENT in the store to ATTRACT more customers. Innovation can have a significant influence on a business’s competitive advantage in the marketplace. For example: data and analytics from a new mobile application released by a retail organization can provide insight into which products are being viewed and purchased the most, resulting in improved product placement in the store to attract more customers. |
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