Data analytics IDENTIFY service usage times as well as idle time in which service goes unused, hence driving communications costs up. Organizations are then able to hone in on optimizing utilization in order to drive EFFECT utilization costs.

If communications are used to sell service (as in the case of a call center), the technology that is used to conduct communications NEEDS to be optimized to ensure an effective and efficient TRANSACTION. If the technology used speeds up the transaction, then the utilization per transaction goes down and creates efficiency against the SALE.

Data analytics identify service usage times as well as idle time in which service goes unused, hence driving communications costs up. Organizations are then able to hone in on optimizing utilization in order to drive effect utilization costs.

If communications are used to sell service (as in the case of a call center), the technology that is used to conduct communications needs to be optimized to ensure an effective and efficient transaction. If the technology used speeds up the transaction, then the utilization per transaction goes down and creates efficiency against the sale.