The FTC weighs several factors, including FTC jurisdiction. ALTHOUGH, the FTC has jurisdiction over ads for most products and services, CONGRESS has given other government agencies the AUTHORITY to investigate advertising by airlines, banks, insurance companies, telephone and cable companies, and companies that sell securities and commodities.

With the geographic scope of the advertising campaign, the FTC concentrates on national advertising and refers local matters to state, county or city agencies. The extent to which, an ad represents a pattern of DECEPTION, rather than an individual dispute between a CONSUMER and a business or a dispute between two competitors.

The FTC weighs several factors, including FTC jurisdiction. Although, the FTC has jurisdiction over ads for most products and services, Congress has given other government agencies the authority to investigate advertising by airlines, banks, insurance companies, telephone and cable companies, and companies that sell securities and commodities.

With the geographic scope of the advertising campaign, the FTC concentrates on national advertising and refers local matters to state, county or city agencies. The extent to which, an ad represents a pattern of deception, rather than an individual dispute between a consumer and a business or a dispute between two competitors.