Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. A marketing intelligence system gathers, ANALYZES and distributes information about the company’s competitive technological, customer, ECONOMIC, SOCIAL, political and REGULATORY environments. Its goal is to improve strategic decision-making, assess and TRACK competitors’ actions and provide early warning of opportunities and threats.

Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. A marketing intelligence system gathers, analyzes and distributes information about the company’s competitive technological, customer, economic, social, political and regulatory environments. Its goal is to improve strategic decision-making, assess and track competitors’ actions and provide early warning of opportunities and threats.