InterviewSolution
This section includes InterviewSolutions, each offering curated multiple-choice questions to sharpen your knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
What Are The Ingredients Of Secondary Research? |
|
Answer» Secondary data CONSIST of information that already exists somewhere, having been collected for another purpose. Secondary research is a good STARTING point and OFTEN helps to define problems and research objectives. In most CASES the company MUST also collect primary data. Secondary data consist of information that already exists somewhere, having been collected for another purpose. Secondary research is a good starting point and often helps to define problems and research objectives. In most cases the company must also collect primary data. |
|
| 2. |
Differentiate Between Primary And Secondary Data? |
Answer»
|
|
| 3. |
What Do You Know About Market Intelligence? |
|
Answer» Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. A marketing intelligence system gathers, ANALYZES and distributes information about the company’s competitive technological, customer, ECONOMIC, SOCIAL, political and REGULATORY environments. Its goal is to improve strategic decision-making, assess and TRACK competitors’ actions and provide early warning of opportunities and threats. Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. A marketing intelligence system gathers, analyzes and distributes information about the company’s competitive technological, customer, economic, social, political and regulatory environments. Its goal is to improve strategic decision-making, assess and track competitors’ actions and provide early warning of opportunities and threats. |
|
| 4. |
What Tools Do You Use For Market Research? |
|
Answer» Tools of MARKET research include commercial DATA sources, ONLINE databases and Internet data sources, observational research, SURVEY research, experimental research, FOCUS group interviewing, and in-depth interviewing. Tools of market research include commercial data sources, online databases and Internet data sources, observational research, survey research, experimental research, focus group interviewing, and in-depth interviewing. |
|
| 5. |
What Are The Various Steps Involved In Market Research? |
|
Answer» The steps involved in the MARKET RESEARCH process include: defining the PROBLEM and research OBJECTIVES; developing the research plan; implementing the research plan and interpreting and reporting the FINDINGS. The steps involved in the market research process include: defining the problem and research objectives; developing the research plan; implementing the research plan and interpreting and reporting the findings. |
|
| 6. |
What Is Market Research? How Can A Company Benefit From It? |
|
Answer» The systematic DESIGN, COLLECTION, ANALYSIS and reporting of data RELEVANT to a specific marketing situation facing an organization is marketing research. Marketing research is an input for making BETTER and informed decisions. The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization is marketing research. Marketing research is an input for making better and informed decisions. |
|
| 7. |
How Can Telemarketing Be Monitored? |
|
Answer» There are various ways of tracking results. Anderson Stockley Associates can PROVIDE a manual lead sheet for future USE or a COMPUTERIZED spread sheet COULD be designed to suit the needs of the CLIENT and project. Either is an excellent way of tracking future leads and results. There are various ways of tracking results. Anderson Stockley Associates can provide a manual lead sheet for future use or a computerized spread sheet could be designed to suit the needs of the client and project. Either is an excellent way of tracking future leads and results. |
|
| 8. |
What Are Meta Re-direct Tags Or Meta Refresh Tags? |
|
Answer» The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor's browser to load a new web PAGE after a specified number of seconds have PASSED after the initial document has LOADED, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and the number of seconds that MUST pass before the new page is loaded. The meta redirect or refresh tag takes the following form: The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor's browser to load a new web page after a specified number of seconds have passed after the initial document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and the number of seconds that must pass before the new page is loaded. The meta redirect or refresh tag takes the following form: |
|
| 9. |
What Is The Return On Investment (roi) Justification? |
|
Answer» When using professional CONSULTANTS, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense RATHER than a marketing weapon. With professional online marketing services, we have SEEN RETURN on investment payback in as little as 3-6 months. When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen return on investment payback in as little as 3-6 months. |
|
| 10. |
What Is The Difference Between Pay-per-click (ppc) And Pay-for-inclusion (pfi)? |
|
Answer» PPC is MUCH like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine EVERY time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you GET. You can help you with both. PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both. |
|
| 11. |
Explain Photo Editing? |
|
Answer» Photo editing is to remove blamishes, errors or unwanted elements using tools such as PhotoShop, PAINTER or others. One of the most common uses of photo editing/retouching is to prepare PHOTOS for catalogues, magazines and newspapers. Some of the BEST photo editors/retouchers produce POSTERS and post cards. Self EMPLOYMENT in this area is usually associated with event photography such as weddings, class pictures, boudoir photos and so on. Photo editing is to remove blamishes, errors or unwanted elements using tools such as PhotoShop, Painter or others. One of the most common uses of photo editing/retouching is to prepare photos for catalogues, magazines and newspapers. Some of the best photo editors/retouchers produce posters and post cards. Self employment in this area is usually associated with event photography such as weddings, class pictures, boudoir photos and so on. |
|
| 12. |
What Is Yellow Journalism? What Are Its Effects? |
|
Answer» Yellow journalism means sensationalizing news ITEMS and other facts to increase circulation. They are generally not backed by verifiable DATA. With the SEPARATION of editorial TEAM from financiers yellow journalism has become widespread Yellow journalism means sensationalizing news items and other facts to increase circulation. They are generally not backed by verifiable data. With the separation of editorial team from financiers yellow journalism has become widespread |
|
| 13. |
Explain Advertising? |
|
Answer» Advertising is the non-personal communication of information usually PAID for and usually PERSUASIVE in NATURE about products, services or ideas by identified SPONSORS through the various media. Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. |
|
| 14. |
What Is Grapevine? |
|
Answer» GRAPEVINE is an INFORMAL communication spread through a RUMOR made by a person or a group of people. It spreads very RAPIDLY in a random way. Grapevine is an informal communication spread through a rumor made by a person or a group of people. It spreads very rapidly in a random way. |
|
| 15. |
Can A Mba Graduate Become A Journalist? |
|
Answer» yes one should have a passion for good creative writing and a way of presentation start with small news channel or papers as PART TIME writers or join the company as SALES PROFESSIONAL learn the necessary skills from people in the ORGANIZATION and make your way in the department and remember journalism is and art and not a science all u need is passion and a skill. yes one should have a passion for good creative writing and a way of presentation start with small news channel or papers as part time writers or join the company as sales professional learn the necessary skills from people in the organization and make your way in the department and remember journalism is and art and not a science all u need is passion and a skill. |
|
| 16. |
What Is Development Communication? |
|
Answer» Use of communication TECHNOLOGY, mass MEDIA and different channels/media of communication for promotion of health, SOCIAL DEVELOPMENT/rural development issues is COINED as development communication. Use of communication technology, mass media and different channels/media of communication for promotion of health, social development/rural development issues is coined as development communication. |
|
| 17. |
Why Do Online Advertising? |
|
Answer» Because this is ECONOMICAL and 24HOURS in SHOW the CLIENT Because this is economical and 24hours in show the client |
|
| 19. |
How To Deny To Receive Mail From Some Email Address? |
|
Answer» SELECT the mail as spam then we can't receive mail from the same email ID select the mail as spam then we can't receive mail from the same email id |
|
| 20. |
Why In All Watch/clock Advertisement, Time Is Shown Approx 10:10 Only? |
|
Answer» It was to REMEMBER ONE of the famous SCIENTIST's anniversary, who was CLOSELY RELATED to the making of watch/clocks. It was to remember one of the famous scientist's anniversary, who was closely related to the making of watch/clocks. |
|
| 21. |
What Is Disadvantages Of Advertising? |
|
Answer» DISADVANTAGES of advertisings are:-
Disadvantages of advertisings are:- |
|
| 22. |
What Is Involved In Producing A Commercial? |
|
Answer» There are as many approaches to producing COMMERCIALS, as there are commercials, so the sky is the limit Production of a typical: 30 COMMERCIAL involves planning, COPY writing, shooting time, EDITING time, design, and production of graphics, an announcer, and more. The value of production varies GREATLY depending on your concept, and the technical manipulations necessary to produce it. There are as many approaches to producing commercials, as there are commercials, so the sky is the limit Production of a typical: 30 commercial involves planning, copy writing, shooting time, editing time, design, and production of graphics, an announcer, and more. The value of production varies greatly depending on your concept, and the technical manipulations necessary to produce it. |
|
| 23. |
What, In Your Opinion, Is The Most Effective Form Of Internet Advertising? |
|
Answer» In my opinion, ezine advertising is the most EFFECTIVE form of advertising used on the Internet. Not only is it cost-effective, but it ALSO provides a great way to reach your TARGET AUDIENCE. In my opinion, ezine advertising is the most effective form of advertising used on the Internet. Not only is it cost-effective, but it also provides a great way to reach your target audience. |
|
| 24. |
When Designing Advertising Banners, Is There A Size Used On The Internet? |
|
Answer» Yes, here are the standard banner and button sizes USED on the Internet.
Yes, here are the standard banner and button sizes used on the Internet. |
|
| 25. |
Can You Tell Me How To Test The Effectiveness Of Banners? |
|
Answer» To test the effectiveness of your banners, divide the number of exposures by the number of CLICK through. Example Formula: To test the effectiveness of your banners, divide the number of exposures by the number of click through. Example Formula: |
|
| 26. |
How Can We Know How Much To Spend On Advertising? |
|
Answer» To KNOW how much to SPEND on Advertising, first we need to ESTABLISH our advertising BUDGET, and then we should set our MONTHLY expenditures accordingly. To know how much to spend on Advertising, first we need to establish our advertising budget, and then we should set our monthly expenditures accordingly. |
|
| 27. |
How Can We Evaluate The Effectiveness Of Advertising? |
|
Answer» In ORDER to determine the success of ADVERTISING, we must have MEASURES in place that can determine the RETURN of advertising investment In order to determine the success of advertising, we must have measures in place that can determine the return of advertising investment |
|
| 28. |
How Can We Learn More About, Target Audience? |
|
Answer» Understanding the TARGET customer guides us in MAKING the right ADVERTISING decisions, from what to SAY to which MEDIUM to use. Understanding the target customer guides us in making the right advertising decisions, from what to say to which medium to use. |
|
| 29. |
How Can We Evaluate The Efficiency Of Different Media? |
|
Answer» The true evaluative tool to compare the EFFICIENCY of one medium to another is COST per THOUSAND or CPM. The true evaluative tool to compare the efficiency of one medium to another is cost per thousand or CPM. |
|
| 30. |
How To Make Certain That My Ad Will Pull? |
|
Answer» While there are CREATIVE FACTORS that influence ad EFFECTIVENESS, marketing CONSIDERATIONS, should also be CONSIDERED. While there are creative factors that influence ad effectiveness, marketing considerations, should also be considered. |
|
| 31. |
What Is More Important: Reach Or Frequency? |
|
Answer» Both are IMPORTANT, you are MARKETING plan and SALES objectives should dictate the LEVEL of each. Both are important, you are marketing plan and sales objectives should dictate the level of each. |
|
| 32. |
What Factors Should Be Considered When Choosing A Media Vehicle? |
|
Answer» There are six factors to consider when choosing a media PLAN. The factors LIKE BUDGET, target audience, and SALES objectives. There are six factors to consider when choosing a media plan. The factors like budget, target audience, and sales objectives. |
|
| 33. |
How Do I Know I Am Reaching My Target Audience? |
|
Answer» To improve your ABILITY to reach your target audience, CONSIDER using demographic, GEOGRAPHIC, or PSYCHOGRAPHIC profiles. To improve your ability to reach your target audience, consider using demographic, geographic, or psychographic profiles. |
|
| 34. |
What Makes An Advertisement Deceptive? |
|
Answer» According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits INFORMATION – that is likely to MISLEAD CONSUMERS acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the PRODUCT. According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits information – that is likely to mislead consumers acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the product. |
|
| 35. |
What Kind Of Evidence Must A Company Have To Support The Claims In Its Ads? |
|
Answer» Before a company runs an ad, it has to have a "reasonable basis" for the claims. A "reasonable basis" means objective EVIDENCE that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says that it has. For example, the STATEMENT "Two out of three doctors recommend ABC Pain Reliever" which should be supported by a reliable survey to that effect. Before a company runs an ad, it has to have a "reasonable basis" for the claims. A "reasonable basis" means objective evidence that supports the claim. The kind of evidence depends on the claim. At a minimum, an advertiser must have the level of evidence that it says that it has. For example, the statement "Two out of three doctors recommend ABC Pain Reliever" which should be supported by a reliable survey to that effect. |
|
| 36. |
My Company Offers A Money-back Guarantee. Very Few People Have Ever Asked For Their Money Back. Must We Still Have Proof To Support Our Advertising Claims? |
|
Answer» Yes. Offering a money-back GUARANTEE is not a substitute for substantiation. ADVERTISERS STILL must have PROOF to support their claims. Yes. Offering a money-back guarantee is not a substitute for substantiation. Advertisers still must have proof to support their claims. |
|
| 37. |
What Kind Of Advertising Claims Does The Ftc Focus On? |
|
Answer» The FTC pays closest attention to ADS that make claims about health or safety, Such as "ABC Sunscreen will reduce the RISK of skin cancer”. "ABC Water Filters REMOVE harmful chemicals from tap water”. "ABC Chainsaw's safety latch reduces the risk of INJURY”. Ads that make claims that consumers would have trouble evaluating for them, such as "ABC Refrigerators will reduce your energy costs by 25%”. "ABC GASOLINE decreases engine wear". "ABC Hairspray is safe for the ozone layer”. Ads that make subjective claims or claims that consumers can judge for them (for example, "ABC Cola tastes great") receive less attention from the FTC. The FTC pays closest attention to ads that make claims about health or safety, Such as "ABC Sunscreen will reduce the risk of skin cancer”. "ABC Water Filters remove harmful chemicals from tap water”. "ABC Chainsaw's safety latch reduces the risk of injury”. Ads that make claims that consumers would have trouble evaluating for them, such as "ABC Refrigerators will reduce your energy costs by 25%”. "ABC Gasoline decreases engine wear". "ABC Hairspray is safe for the ozone layer”. Ads that make subjective claims or claims that consumers can judge for them (for example, "ABC Cola tastes great") receive less attention from the FTC. |
|
| 38. |
How Does The Ftc Decide What Cases To Bring? |
|
Answer» The FTC weighs several factors, including FTC jurisdiction. ALTHOUGH, the FTC has jurisdiction over ads for most products and services, CONGRESS has given other government agencies the AUTHORITY to investigate advertising by airlines, banks, insurance companies, telephone and cable companies, and companies that sell securities and commodities. The FTC weighs several factors, including FTC jurisdiction. Although, the FTC has jurisdiction over ads for most products and services, Congress has given other government agencies the authority to investigate advertising by airlines, banks, insurance companies, telephone and cable companies, and companies that sell securities and commodities. |
|
| 39. |
Who Can Advertise On Any Site? |
|
Answer» ANYONE who offers a product or service that saves time, CORRALS clutter, helps people be more productive, and makes LIFE Easier -- either at work or at home. We also welcome companies that offer innovative business development solutions for Entrepreneurs -- both Professional Organizers and other business OWNERS who visit our site LOOKING for tools that will help them be more effective. Anyone who offers a product or service that saves time, corrals clutter, helps people be more productive, and makes life Easier -- either at work or at home. We also welcome companies that offer innovative business development solutions for Entrepreneurs -- both Professional Organizers and other business owners who visit our site looking for tools that will help them be more effective. |
|
| 40. |
How Does The Ftc Regulate Ads For Cigarettes And Smokeless Tobacco? |
|
Answer» The FTC can take action if an ad for cigarettes or a smokeless TOBACCO product is deceptive or unfair. The FTC also enforces various FEDERAL laws requiring health warnings on print ads for cigarettes and smokeless tobacco, as WELL as on packaging. In ADDITION, federal law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or other form of electronic media regulated by the Federal COMMUNICATIONS Commission. The FTC can take action if an ad for cigarettes or a smokeless tobacco product is deceptive or unfair. The FTC also enforces various federal laws requiring health warnings on print ads for cigarettes and smokeless tobacco, as well as on packaging. In addition, federal law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or other form of electronic media regulated by the Federal Communications Commission. |
|
| 41. |
How Much Of An Advertised Product Is A Retail Store Required To Stock? |
|
Answer» According to the FTC's Retail Food Store Rule, grocers must offer rain CHECKS or product substitutes of comparable value when they run out of advertised items. They also can comply by ordering quantities of the item sufficient to meet reasonably anticipated demand or by DISCLOSING in ads that items are available only in LIMITED quantities or only at some stores. Although the specific terms of the Rule apply only to retail food stores, other companies advertising PRODUCTS available in limited quantity or only at some stores may want to MAKE similar disclosures to reduce the risk of deception. According to the FTC's Retail Food Store Rule, grocers must offer rain checks or product substitutes of comparable value when they run out of advertised items. They also can comply by ordering quantities of the item sufficient to meet reasonably anticipated demand or by disclosing in ads that items are available only in limited quantities or only at some stores. Although the specific terms of the Rule apply only to retail food stores, other companies advertising products available in limited quantity or only at some stores may want to make similar disclosures to reduce the risk of deception. |
|
| 42. |
What Responsibility Does A Company Have To Make Sure That Advertising Prices Are Accurate? |
|
Answer» In many JURISDICTIONS, companies are legally required to charge no more than the advertised or shelf price for a PRODUCT, so GOOD PRICING PRACTICES are important for both customer satisfaction and a company's bottom line. In many jurisdictions, companies are legally required to charge no more than the advertised or shelf price for a product, so good pricing practices are important for both customer satisfaction and a company's bottom line. |
|
| 43. |
Whichever Company Has Offered A Money Back Guarantee, Very Few People In The Market Claim Back. Should We Still Have The Proof To Support Companies Advertising Claims? |
|
Answer» YES, COMPANY should have the records and the PROOFS to support their company’s advertising claims, as it is not a SUBSTITUTE for substantiation. Yes, Company should have the records and the proofs to support their company’s advertising claims, as it is not a substitute for substantiation. |
|
| 44. |
Letter From Satisfied Customers Are Enough To Substantiate Claims. |
|
Answer» No, these letters USUALLY signifies as a healthy and SAFELY CLAIMS which required OBJECTIVE claims and evaluations. No, these letters usually signifies as a healthy and safely claims which required objective claims and evaluations. |
|
| 45. |
List The Applications Of Bluetooth? |
|
Answer» ► Bluetooth is wireless control of communication between a CELL phone and a hands FREE HEADSET or car kit. This is the most popular use. ► Bluetooth is wireless control of communication between a cell phone and a hands free headset or car kit. This is the most popular use. |
|
| 46. |
What Is Marketing Research? |
|
Answer» Marketing research is the SYSTEMATIC gathering, RECORDING, and analysis of data about issues RELATING to marketing products and SERVICES. Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. |
|