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What Makes An Advertisement Deceptive? |
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Answer» According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits INFORMATION – that is likely to MISLEAD CONSUMERS acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the PRODUCT. According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits information – that is likely to mislead consumers acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the product. |
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