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What Is Market Research? How Can A Company Benefit From It?

Answer»

The systematic DESIGN, COLLECTION, ANALYSIS and reporting of data RELEVANT to a specific marketing situation facing an organization is marketing research. Marketing research is an input for making BETTER and informed decisions.

The systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization is marketing research. Marketing research is an input for making better and informed decisions.



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