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The most rewarding about being med sales representative is satisfaction of helping patients and becoming a medium of providing them a lifesaving MEDICATION. Apart from that you help physician to make the RIGHT DECISION about the product and nevertheless you get an opportunity to SEE many people throughout the day.

The most rewarding about being med sales representative is satisfaction of helping patients and becoming a medium of providing them a lifesaving medication. Apart from that you help physician to make the right decision about the product and nevertheless you get an opportunity to see many people throughout the day.

The role of a Product Manager is

• MARKET ANALYSIS
• Segment Analysis
• COMPETITOR Analysis
• Qualitative and QUANTITATIVE research
• PLANNING and Preparing the marketing mix
• Delivering the marketing mix

The role of a Product Manager is

MARKETING MIX refers to the set of actions, tactics which a company uses to PROMOTE its PRODUCT or BRAND is referred as Marketing Mix.

Marketing mix refers to the set of actions, tactics which a company uses to promote its product or brand is referred as Marketing Mix.

A sales call of a med representative does not end like that or normal sales call. Instead it sounds like offering an option like

• TRIAL USAGE
• Repeat prescription
• Continued usage
• EXTENDED usage
• EXPANDED usage

 Once the client or physician identifies it requirement, it will choose one of this option.

A sales call of a med representative does not end like that or normal sales call. Instead it sounds like offering an option like

 Once the client or physician identifies it requirement, it will choose one of this option.

• When did the distributor DELIVER the last order to the chemist
• What is the distributor frequency of visit
• What category of your drugs is the prime focus of his purchase and in what quantities
• Would you like to inform the pharmacy STAFF about a new drug LAUNCH
• Do you have any question about generic substitutions.

• Be clear and precise about your product
• Use Pictures, ILLUSTRATIONS and Drawing and if possible use PowerPoint Presentation to show product
• Support your argument with evidence like case studies or clinical trial RESULTS
• Every drug has advantages and disadvantages- do not hide any information about product
• MAINTAIN constant communication with the physician
• Build RELATIONSHIP with physician and staff

Depending on the situation I would prefer which cycle to OPT for, usually a long sales cycle as it gives enough time to KNOW the physician and can SPEND time educating him about the BENEFITS and uses of the product. However, if the physician is well-informed about the product, then short sales cycles would be more preferable.

Depending on the situation I would prefer which cycle to opt for, usually a long sales cycle as it gives enough time to know the physician and can spend time educating him about the benefits and uses of the product. However, if the physician is well-informed about the product, then short sales cycles would be more preferable.

• Try to COMMUNICATE with their staff (receptionists, medical SECRETARIES, practice nurses, etc.)
• Send him product INFORMATION and literature through e-mail
• DROP literature regarding product to their clinics
• Invite him to SPEAKER meetings and see him at CME meetings.

Pros:

• It is easier to shine and advance at SMALL pharmaceutical companies.
• Small scale industries become big pharmaceutical companies very rapidly.
• Small companies offer stock options as incentive to stay with them long-term.
• Often smaller companies are sell out to larger companies, and the ORIGINAL stockholders GET wealthy.

Cons:

• For entertaining clients, small pharmaceutical companies do not PROVIDE significant expenses.
• Territories are BIGGER, and you have to drive more instead of working in a limited territory.

Pros:

Cons:

Your sales depend on how often you see your physicians and make contacts. To ACHIEVE maximum sales it is DESIRABLE to make maximum CALLS and fix the appointments. On AVERAGE, any COMPANY demands around 10-12 calls a day.

Your sales depend on how often you see your physicians and make contacts. To achieve maximum sales it is desirable to make maximum calls and fix the appointments. On average, any company demands around 10-12 calls a day.

Usually, a med rep carries 2-3 products and sometimes four if it is an experienced guy. Each PRODUCT is responsible to a portion of the rep’s sales bonus. To get BONUSES paid, they have to sell all the products and meet the DECIDED QUOTA.

Usually, a med rep carries 2-3 products and sometimes four if it is an experienced guy. Each product is responsible to a portion of the rep’s sales bonus. To get bonuses paid, they have to sell all the products and meet the decided quota.

The training can include

• University or school studying all the ASPECT of the PRODUCT
• Training on field with an EXPERIENCED REPRESENTATIVE
• Learning anatomy and physiology to competitor’s products

The training can include

80% of business comes from 20% of the people. For a GIVEN territory, your FIRST approach should be

• Analyse and SEE the customers and their potential
• GATHER all the data’s of sales particularly in the area you are given
• Target those physician or customers who have BIGGER sales potential

Later, you can start calling for appointments

80% of business comes from 20% of the people. For a given territory, your first approach should be

Later, you can start calling for appointments

• Provide you with all amenities and tools REQUIRED for job
• Knowledge and tips to increase sales
• One who can ASSESS your POTENTIAL and SET realistic goals
• One who supports and use his knowledge and yours to bring synergetic RESULT.

To convince a physician to switch on to your drug is most challenging TASK especially when he is happy with its current drugs.

To switch on to your prescribed drug, your first STEP is to

• Make your presence by setting small sales initially let say targeting 1 or 2 PATIENT and target bigger later on
• Gain complete knowledge about the drug and OBSERVE the prescribing behaviour of physician
• Use your product knowledge and other tools to make physician understand your product.
• Once the physician show his confidence in the product, push him to prescribe your product for more PATIENTS.

To convince a physician to switch on to your drug is most challenging task especially when he is happy with its current drugs.

To switch on to your prescribed drug, your first step is to

Pharmaceutical specific ERP SOFTWARE are available in the market which can be useful to TRACK the total number of SALES, exact customer location; profit made quarterly, sales management, stock information from stockiest and so on.

Pharmaceutical specific ERP software are available in the market which can be useful to track the total number of sales, exact customer location; profit made quarterly, sales management, stock information from stockiest and so on.

• Pharmaceutical sales is an indirect sales role
• Pharmaceutical sales have no order to close or contract to sign
• It SERVES for an EXPERT physician PROMOTING product through education and AWARENESS

Pharmaceutical sales is a high turnover business and to get its foot into it requires:

• Positive Approach
• Good NETWORK and Focussing on Sales CALL
• Good communication skills
• Good product knowledge
• Understanding market value of your product
• Good RESEARCH on COMPETITORS and their sales TARGET

Pharmaceutical sales is a high turnover business and to get its foot into it requires:

The TYPICAL work activities that a medical representative has to do is:

• Increase Sales
• Increase awareness of the BRAND
• Increase market share
• Meet and exceed targets
• 6-7 CALLS per day and fixing appointments
• Manage the TERRITORY like a small BUSINESS
• Build a relationship and convey product information

The typical work activities that a medical representative has to do is:

The true challenge for a Pharma SALESPERSON, is to convince a DOCTOR to SWITCH from a drug that he or she is PRESCRIBING to their patient.

The true challenge for a Pharma salesperson, is to convince a doctor to switch from a drug that he or she is prescribing to their patient.