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2401.

Study the extract of the Survey of India Map sheet No. 45D/10 and answer the following questions:(a) Give the six figure grid reference for: 1. The highest point in this map extract. 2. Surveyed tree north of Rampura Khera.(b)  On which bank of Sukli Nadi lies: 1. Butri 2. Padrugarh(c) Differentiate between the drainage pattern shown in grid square: 1. 0704 2. 0705(d) The region in this map extract receives seasonal rainfall. Give two reasons for your answer(e) Calculate the distance in km between settlement Bhatana and Makawal along the cart track.(f) State the Compass direction of the following:1. Dattani from Marol. 2. Dhavli from Makawal.(g) 1. Mention a social activity of people living in Marol. 2. What is the main occupation of the people living in this region?(h) What do you understand by: 1. The black broken line in 0807 2. The vertical black line close to Easting 10(i) What is the main source of water supply to Bhatana? Give a reason for your answer.(j) 1. Name one natural feature in the grid square 0905. 2. Identify one man made feature in the grid square 1003.

Answer»

(a) 1. 088065 

2. 072073

(b)1. North – West 

2. North – East

(c) 1. 0704 

2. 0705

(d) 1. River, wells and tanks are dry. 

2. Vegetation – fairly dense scrub.

(e) Indirect distance = 12 cm 

1cm on the map represents = 500 

12cm on the map represent = 500

(f) 1. South – East 

2. North – East

(g) 1. Monthly Fair 

2. Agriculture – Yellow wash

(h) 1. Disappearing drainage 

2. Longitude line 35°

(i) Tank

(j) 1. Cause way 

2. Post office

2402.

Give geographical reasons for the following: (i) Even in summer Shimla is cooler than Delhi. (ii) The northern plains of India do not freeze in winter. (iii) Kochi has a lesser annual range of temperature than Agra.

Answer»

Geographical reasons: 

(i) Shimla is cooler than Delhi in summer because the temperature decreases with the height at a rate of 1°C for every 165 m of ascend. 

(ii) Northern plains of India do not freeze in winter due to the presence of Himalayas which do not allow the cold polar winds to enter India. 

(iii) Kochi has a lesser annual range of temp, than Agra because Kochi is located on the sea coast and its temperature is modified by the land and sea breezes. Agra is away from the sea.

2403.

What is the direction of the summer monsoon ? Why ?

Answer»

Direction of summer monsoon is SW. Because winds deflect towards their right in northern hemisphere.

2404.

(i) Name the type of climate prevailing over India. (ii) Mention any two factors responsible for ii.

Answer»

(i) Tropical monsoon climate. 

(ii) Two factors responsible are : 

1. Latitudinal extent 

2. Presence of Himalayas.

2405.

Give geographical reasons for: (i) The rivers of South India are easier to tap for power than the rivers of North India. (ii) Roads and Railways are easier to lay down in the Northern plains than in peninsular India. (iii) Industries in Bangladesh are mainly agro-based.

Answer»

(i) The rivers of South India flow over the plateau region and therefore are swift flowing, which are easier to generate power. 

(ii) As the Northen Plains have a low relief, road and railways are easier to lay down. 

(iii) Answer has not given due to out of present syllabus.

2406.

Name The source of the winter rain to Tamil Nadu.

Answer»

Tamil Nadu gets winter rain by North East Monsoon or retreating monsoon.

2407.

Mention three benefits that we derive from the Western Ghats.

Answer»

(i) The Western Ghats are highlands which are forested – forests. 

(ii) They are the source of many rivers. 

(iii) They obstuct the South-West Monsoons and induce rain for India.

2408.

Name the following: (i) The river which is known as the Ganga of the South. (ii) The plateau in India which is rich in minerals. (iii) The highest peak in South India.

Answer»

(i) The Godawari. 

(ii) Chota Nagpur Plateau. 

(iii) Anaimudi.

2409.

With reference to black soil answer the following :1. Name one important crop which grows in this soil. 2. Give one chemical property of this soil.

Answer»

1. Cotton.

2. Soil is rich in soil nutrients such as calcium, carbonate, potash, lime etc.

2410.

Write a balanced chemical equation for each of the following:Reaction of zinc with potassium hydroxide solution.

Answer»

Zn + 2KOH K2 Zn O2 + H2

                  Potassium Zincate

2411.

Write a balanced chemical equation for each of the following:Reaction of sodium hydroxide solution with iron (III) chloride solution.

Answer»

FeCl3 + 3NaOH → Fe(OH)3 + 3NaCl

                              red ppt

                        [Insoluble hydroxide]

2412.

Write a balanced chemical equation for each of the following:Action of concentrated sulphuric acid on carbon.

Answer»

C + 2H2SO4 → CO2 + 2SO2 + 2H2O

2413.

Name the following organic compounds :(i) The compound with 3 carbon atoms whose functional group is a carboxyl.(ii) The first homologue whose general formula is CnH2n.(iii) The compound that reacts with acetic acid to form ethyl ethanoate.(iv) The compound formed by complete chlorination of ethyne.

Answer»

(i) propanone 

(ii) ethene 

(iii) ethanol 

(iv) 1,1,2,2 tetrachloro ethane

2414.

Explain the five food groups and their nutritional contribution.

Answer»

Food groups: Food group is a collection of varieties of foods which share similar nutritional properties. In the food grouping, food items are generally classified on the basis of their nutrients. 

The five major food groups and their nutritional contributions are:

Food Groups Main Nutrients
1. Cereal, Grains and products : Rice, Wheat, bajra, maize, jowar, wheat flour etc.Energy, protien, fat, vitamin B1, viamin B2 Folic acid,  iron, fiber etc.
2. Pulses and legumes : Bengal  gram, blackgram Green gram, lentil, cowpea, peas, rajma, soyabens etcEnergy, protein, fat, vitamin B1, vitamin B2, folic acid, iron, fibre, calcium etc.
3. Milk and Meat Products : Milk, curd, skimmed  milk, cheese.Protein, fat, vitamin B2, calcium, vitamin A.
Protien, fat, vitamin B2, vitamin A, vitamin B12
4. Fat and sugars
   Fats :
Butter,  Ghee, hydrogenated oils, cooking oils, like groundnut, mustard coconut oil.
Energy, fat,
sugars : sugar jaggeryEnergy
5. Fruits and vegetables :
Fruits :
Mango, guava, tomato ripe, papaya, orange, sweet lime, watermelon.
Carotenoids, vitamin C, fibre, carbohydrates etc.
Vegetables : (Green leafy)
Amaranth, spinach, gogu, drumstick leaves, coriander leaves, mustard leaves, Fenugreek leaves.
Fats, carotenoids, vitamin B, folic acid, calcium, iron, fibre.

2415.

“Laundering is a combination of cleaning and finishing.” Household method of laundering a white cotton shirt.

Answer»

Following are the methods of laundering a white cotton shirt. 

1. Preparation: Here, you have to firstly examine the white shirt for any tears, hole, dirt particles, stain etc. 

2. Steeping; Overnight soak the white shirt if it is very much dirty but if it is less dirty you can soak it for 1 hour. Do not soak the coloured garments with the white ones. 

3. Washing: We know that cotton is a strong fibre and it become more stronger when it is wet. Cotton is mainly washed by scrubbing or rubbing method. 

4. Rinsing: To remove the soap and other impurities rinse two or three time in clean, running tap water. 

5. Starching and Blueing: Blueing is done for white cotton shirts only. Both these processes are done in a combined way to save time. 

6. Drying: Shirt should be dried on hangers. 

7. Ironing: Cotton fabric should be ironed properly.

2416.

What are endocrine glands?

Answer»

The endocrine system is made up of glands which regulate and secrete hormones. Endocrine glands are also known as ductless glands because these have not special ducts.

2417.

Give the full form of ATM and PIN.

Answer»

ATM: Automated Teller Machine PIN: Personal Identification Number

2418.

Describe the ill effects of toxic colours used in foods.

Answer»

III effects of toxic coloring: 

• They contaminate food with their poisonous ingredients. 

• They are carcinogenic. 

• Intake produces abnormalities of bone, eyes, skins, lungs.

• Mental retardation. 

• Accumulation of lead in the body.

2419.

What do you mean by endorsement of a cheque?

Answer»

Endorsement means transferring your ownership to another person by signing on the back of a negotiable instrument (say a cheque).

2420.

Who are gifted children ? Give any six characteristics of gifted children.

Answer»

According to Marland report (1972), “the gifted are those who possess outstanding abilities or potential in the areas of general ‘ intellectual capacity, specific academic aptitude, creative or productive thinking, leadership ability, visual or performing arts and psycho-motor activity”. 

Characteristics of gifted children are as follows: Physical characteristics : Their developmental milestones are observed way earlier than average children. An appropriate correlation is found between height and weight.

Mental or intellectual characteristics : They have special ability of analysis and logic. They have a good ability to understand abstract ideas. They have original thinking. 

Educational characteristics : They take interest in reading reference books, newspaper, journals. They obtain good marks with less efforts than normal. They are systematic in their study. 

Personality characteristics : They have a well balanced temperament and a high ability of adjustment. They are goal oriented, self-confident and have good conduct. 

Social characteristics : They have special ability of leadership, they are trustworthy, like to play with children of older age group than themselves, high moral thinking and empathy and more tolerance ability. 

Negative characteristics : Negative characteristics include stubbomess, shyness, demanding, poor handwriting, tend to question laws, rules authorities, over active physically and mentally, absent-minded.

2421.

Describe the theory of Multiple Intelligence.

Answer»

Howard Gardner challenged the motion of general intelligence. He tried to give a broad base to the concept of intelligence and its measurement by providing a multiple frame. According to him, intelligence can be best described as an individuals multiple abilities, talents and multiple skills. His theory first appeared in the frames of mind (1983). 

He proposed seven independent types of intelligence that grow and develop differently in different people. They are as follows. 

Linguistic intelligence : It includes linguistic competence, talents and skills such as written or oral expression and understanding. It includes syntax, semantics and Pragmatics. It is visible in professionals like lecturer, writers, lyricists. Logical mathematical intelligence : It is responsible for all types of abilities, talents and skills in areas related to logic and mathematics. The various components are inductive reasoning, deductive reasoning, scientific logical problem solving. It is exhibited in professionals like mathematicians, physicians. 

Spatial intelligence : It is responsible for abilities, talents and skills involving the representation and manipulation of spatial configuration and relationship. It is visible in professionals such as painters, architects and navigators. 

Musical intelligence : It covers abilities, talents and skills pertaining to the field of music, like production of music through per-formance and composition various components are pitch, discrimination, sensitivity to rhythm, timbre. It is visible in professionals like musicians and composers. 

Bodily-kinesthetic intelligence : It is concerned with the abilities, talents and skills involved in using one’s body or its various parts to perform skillful and purposeful movements. It is visible in professionals like dancers, athletes and gymnasts. 

Inter-personal intelligence : It consists of the abilities to understand other individuals and one’s relation to others. It includes the ability to act productively, based on understanding of others. It is needed mostly in social interactions in day-to-day life. 

It is exhibited in professionals like psychotherapists, sales person and politicians. 

Intra-personal intelligence : It is the individual’s ability to know himself, providing an insight into the total behavior. It includes the knowledge and understanding of one’s cognitive strength and style, one’s range of emotions and feelings. It is demonstrated in yogis, saints. 

Gardner’s theory provided a broad and comprehensive view of human abilities. However the last four types of intelligence have been subject of great controversy as to whether they should be categorized as separate types of intelligence.

2422.

Explain the various subsets of Wechsler Adult Intelligence Scale.

Answer»

Wechsler Adult Intelligence Scale. Wechsler (1939)-“Intelligence is the aggregate of global capacity to understand the world, think rationally and use resources effectively when faced with challenges.” 

Wechsler Adult Intelligence Scale (WAIS), has received some adverse criticism for the 1939 version. The principle changes are in the improved content, extension of the standardization population sample, and improved direction for administering and scoring. WAIS, has six subsets that constitute the verbal scale and five in the performance scale. It is used for 16 to 64 years and takes one hour. As below 

Information test : This test consists of items of information covering a wide range. It consists of 29 questions covering a variety of topics which an adult should know about the virtue of having lived in a culture. Along with vocabulary, the information test is less affected by ageing or pathology. Still, the repressive person will often poorly perform while the pedantic and obsessive individual will score higher often giving pretentious responses. 

Comprehension test : Includes fourteen items in which the subject is asked to explain why certain practices are followed, to interpret proverbs and what should be done under such circumstances. For example, if one finds a stamped addressed envelop on the street. 

Arithmetic test : It requires the subject to solve fourteen problems, found in the grade- school arithmetic tests. Problems are orally presented and paper and pencil cannot be used. 

Similarities test: Consists of thirteen items which requires the subject to state how two things are alike. 

Digit span test : Short term memory for lists of digits starting from three to nine digits, which are orally presented and must be immediately repeated back. 

Vocabulary test : Requires the subject to define forty words of increasing difficulty. Vocabulary is the best single measure of general intelligence. It correlates most highly with full scale I.Q.

Performance Scale : Digit symbol is a code-substitution test which has often been used in non-verbal test procedures. In this, there are nine symbols paired with nine numbers, along with the key before the subject. He must fill in as many blanks are the answer sheet as he can in one-and-a-half minutes. 

Picture completion test: In this the subject is asked to fill the missing part of a series of twenty one drawings. Close attention is required for this test. 

Block design test : In this test their are eight items. Picture Arrangement: As the name itself reflects in picture arrangement test the subject has to arrange the picture in a manner of storytelling. 

Object Assembly : In this test fragmented objects have to be assembled, in their original wholes. The active wall can be adjusted in one hour.

2423.

What is meant by the term puberty ?

Answer»

Puberty is the period during which the capability for sexual reproduction is attained. It is marked by changes in both primary and secondary sexual characteristics.

2424.

Food is considered spoilt when it has undergone undesirable changes. In this context How should eggs and milk be stored at home to maintain their freshness for a longer period of time ?

Answer»
Storage of eggs1. Select eggs  are that are clean, fresh and large. Check freshness of eggs by 
- rough shell
- no sound when shaken
1. Never wash eggs before storing
2. Store eggs with pointed ends downwards.
3. Store in a cool place or in a basket in an airy room.
Storage of milk1. Select milk according  to quality needed
- Toned milk (no cream)
-  Full cream (Buffalo milk)
2. Check colour and state milk has sour taste and an unpleasant smell.
1. Boil milk and keep in a cool place, if there is no refrigerator, boil mil after every 5-6 hours to keep it free from germs.
2. Never mix old milk with fresh milk.

2425.

Explain the importance of ironing as a method of restoring freshness to a garment.

Answer»

Ironing is an important method of finishing need at home: 

• Ironing – cloth is spread on a flat, hard and padded surface. 

• Hot iron is moved back and forth along the length of the fabric with pressure. 

• Different fabric have different heat resistance. Synthetic clothes require very little heat to crease out their wrinkles.

• Cotton and linen are ironed at high temperatures. 

• The most important precaution is the maintaining of appropriate temperature for ironing. If higher temperature than required is used the clothes may scorch or burn and low temperature will not iron out creases properly.

2426.

List any two points of importance of a care label of a garment.

Answer»

Two points of importance of care labeling of a garment are : 

• color fastness, 

• washing instructions.

2427.

Name two common problems of puberty.

Answer»

Two common problems of puberty are:

• acne, 

• mood swings..

2428.

Mention any two ill-effects of using pesticides on food.

Answer»

Two ill-effects of using pesticides on food or crops are : 

• decreased nitrogen fixation, 

• reduced growth of plant

2429.

Explain giving reasons why:(i) Ionic solids conduct electricity in the molten state, but not in solid-state.(ii) A solution of sodium chloride has no effect on litmus, but a solution of zinc

Answer»

(i) In solid-state of a substance (ionic compound) ions are not free to move but in the molten (liquid) state they are free to move towards oppositely charged electrodes on passing an electric current. Hence, an ionic substance conducts electricity in the molten state and not in the solid-state.

(ii) Sodium chloride does not undergo hydrolysis when dissolved in water, as it is salt of strong acid and a strong base and solution remain neutral. Zinc chloride is a salt of strong acid and weak base so it undergoes hydrolysis in water (cationic hydrolysis) forming less dissociated Zn(OH)2 (a weak base) and strong acid HCl which is almost completely dissociated. Therefore, the concentration of H+ ions increases and the solution becomes acidic and turns blue litmus red.

2430.

For a crystal of diamond, state:(i) The hybridisation of the carbon atom.(ii) The coordination number of each carbon atom.(iii) The type of lattice in which it crystalises. (iv) The number of carbon atoms presents per unit cell.

Answer»

(i) sp3 hybridisation.

(ii) Coordination number is 4.

(iii) Type of lattice: Giant network type with the fee arrangement of C atoms.

(iv) The number of particles per unit cell is 4.

2431.

What are cool colours? Give any two examples.

Answer»

Cool colours: Blue, green, purple are basically known as cool colours. These colours bring in freshness and a much relaxed feeling because these are peaceful colours. These colours also create a visual impact having enhanced size and length. Cool colours also provide a balance to the warm colours.

2432.

What is meant by endorsement of a cheque?

Answer»

Endorsement of a cheque: Endorsement means transferring your ownership to another person by signing on the back of a negotiable instrument (say a cheque).

2433.

Write the short note on the following  The role of consumer education.

Answer»

Role of consumer education: 

Consumer education develops critical awareness and other living skills. Consumer education mainly aims at making consumer aware about what, when, where, how and how much to buy. Consumer education assists the buyer in wise selection of goods to meet family requirements. 

It helps in the following way: 

It helps a person to develop the ability to choose and decide things intelligently. 

It motivate the consumer to demand safe, reliable and quality products at a fair price. 

It also aware the consumer about his rights and responsibilities. 

It also suggest the various ways which a consumer can choose when he face a problem.

2434.

State any two uses of Income and Expenditure Account.

Answer»

Two uses of Income & Expenditure A/c are :

  • It shows the surplus of deficit of the non-commercial organizations during the accounting year.
  • It serves as the basis for preparing the balance sheet at the end of the accounting year.
2435.

Mention any four elements of Price Mix.

Answer»

Four elements of Price Mix are :

i. Determining product development costs.

ii. Determining manufacturing (variable and fixed) costs of the product.

iii. Studying pricing policies and strategies of the close competitors.

iv. Identifying and analyzing of various relevant factors influencing pricing decisions.

2436.

Mention any two harmful effects of global warming.

Answer»

Two harmful effects of global warming are : 

Agriculture : While CO2 is essential for plant growth, all agriculture depends also on steady water supplies, and climate change is likely to disrupt those supplies through floods and droughts. 

Health : Warmer winters would mean fewer deaths, particularly among vulnerable groups like the aged. However, the same groups are also vulnerable to additional heat, and deaths attributable to heatwaves are expected to be approximately five times as great as winter deaths prevented.

2437.

(a) Mention any two merits of external sources of recruitment. (b) What is a Bank Draft ? (c) What do you mean by business ethics ?(d) Give two reasons for the growing importance of Public Relations to business enterprises.(e) Give two General Utility functions of Commercial Banks.

Answer»

The two merits of external recruitment are given below: 

1. election from external sources facilitates the choice of personnel from a large number of applicants. 

2. The enterprise greatly benefits from the freshness of outlook and approach of personnel chosen from external sources. 

(b) Bank draft is a type of cheque which is drawn by a bank either on its own branch or on another bank. In order to remit money through a bank draft, a person first obtains the bank draft from the bank. The draft commission is paid in advance by the sender of the bank draft. The payment of an uncrossed bank draft can be collected at the center of the bank on which it is drawn. 

(c) Business ethics is the written and unwritten code of principles and values that govern decisions and actions within a company. The purpose of business ethics is to guide the managers and employees in performing their jobs. 

(d) The following are the reasons for the growing importance of Public Relations to business enterprises: 

1. The development of an astoundingly vast and intricate network of mass communication media 

2. The increasingly keen competition in the world economy has imposed a regard for public opinion and an urgent need for public support. 

(e) The General utility functions of Commercial Banks are: 

1. Issuing letter of credit and standing as surety for customers. 

2. Accepting and discounting bills of exchange of exporters.

2438.

What is meant by Vestibule Training?

Answer»

The Vestibule Training is one of the methods of training, where the technical staff, especially those who deal with the tools and machinery, are given the job education training in the workplace other than the main production plant.

2439.

Mention any two merits of external sources of recruitment.

Answer»

The two merits of external sources of recruitment are :

  •  Fresh talent and skill comes into the organization.
  •  Highly qualified and experienced employees may help the organization to come up with better performance
2440.

What is a Bank Draft?

Answer»

A bank draft is a payment on behalf of a payer that is guaranteed by the issuing bank. Banks will review the bank draft requester's account to see if sufficient funds are available, for the check to clear. Once it has been confirmed that sufficient funds are available, the bank effectively sets aside the funds from the person's account to be given out when the bank draft is used.

2441.

What do you mean by business ethics?

Answer»

Business ethics is the study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities. Law often guides business ethics, while other times business ethics provide a basic framework that businesses may choose to follow to gain public acceptance.

2442.

Give two General Utility functions of Commercial Banks.

Answer»

General utility function of Commercial Banks are : 

  • Accepting Deposits : Commercial banks are mainly dependent on public deposits. 
  • Advancing Loans : The public deposits are used by commercial banks for the purpose of granting loans to individuals and businesses. Commercial banks grant loans in the form of overdraft, cash credit, and discounting bills of exchange.
2443.

Give two reasons for the growing importance of Public Relations to business enterprises.

Answer»

Two reasons for the growing importance of Public Relations to business enterprises are: 

  • To raise awareness : People trust established brands. One way to make your business known and compete with established brands is to send out your message by a third party such as a popular magazine in your industry, a high-traffic website, a respected influencer or social media superstar. 
  • Build credibility : Unlike advertising, a magazine mention of your product or a product review is not a direct sell so it comes out as a recommendation from a person that could be an authority in your niche like a celebrity beauty blogger with thousands of followers.
2444.

Mention any five ways as to how ‘Good Public Relations’ help business enterprises.

Answer»

Good Public Relations help the business enterprises in following ways: 

1. It helps in building goodwill and positive image in the minds of consumers. 

2. It helps the enterprises in attracting and retaining talented and skilled personnels. 

3. Good public relations helps the enterprises to increase the volume of sales and its revenue. 

4. It helps the enterprises in collecting funds from general public by way of issuence of shares, debentures or public deposit. 

5. It helps the business in its plans of growth and diversification of products as the enterprise already enjoys goodwill due to good public relation.

2445.

Write a short note on Drawbacks of Sales Promotion.

Answer»

Sales promotion schemes suffer from the following drawbacks: 

1. The incentives offered through sales promotion schemes are artificial and not real. The manufacturer is likely to recover the cost of these incentives by raising the price of products. 

2. Sales promotion schemes are offered only during particular seasons. Therefore, they produce short-term results. As soon as the incentives are withdrawn, the demand also falls. 

3. There is a feeling the sales promotion schemes are mainly intended to sell a sub-standard product. Inspite of criticism, sale promotion schemes help to stimulate demand and increase sales during the slack reason.

2446.

Write a note on Types of Business Assets. 

Answer»

Assets are economic resources Of an individual or organisation that may be usefully expressed in terms of money for eg. land, building, debtors etc. 

Assets may be classified into following categories: 

1. Tangible Assets: Tangible Assets are those assets which have physical existence. So they can be seen and touched eg. Furniture, Machinery etc. 

2. Intangible Assets: Assets which do hot have physical existence, so they can not be touched and seen eg., Goodwill. 

3. Fixed Assets: Assets which are purchased in business with a view to produce good or to provide services and they are not meant for resale eg. land, building etc. 

4. Current Assets: Assets which are likely to be converted into cash within one year, eg., Bills received, prepaid expenses etc. 

5. Liquid Assets: Liquid assets are those assets which can be converted into cash in a very short period. These include all current assets except stock and prepaid expenses. 

6. Fictitious Assets: These assets are neither tangible assets nor intangible assets. They are never realised in cash though future benefits can be taken from these assets, eg. Deferred Revenue Expenditure. 

7. Wasting Assets: This term is used for natural resources which are valuable but they are consumed during the process of use. eg., coal mine etc.

2447.

What pricing strategy will be used to launch: (i) a high end smart phone in the market.(ii) shampoo in the market.

Answer»

(i) Skimming pricing strategy should be used to launch a high and smart phone in the market. In this strategy a very high price is set so that in the initial stages the cream of the demand may be skimmed and the investment made in the product is quickly realised. The aim is to ‘Sell to Classes’ who don’t care how much they pay for a good product. This price may be reduced later on to tap other segments of the market. This strategy is appropriate in case of a highly distinctive product which is aggressively promoted in early stages. 

(ii) Penetrating pricing policy should be used to launch shampoo is the market. This strategy involves setting a low price in the initial stage so as to make brand quickly popular and to maximise the market share. The ‘ manufacturer seeks to sell to the masses. Many firms use this strategy while launching fast moving consumer products.

2448.

Distinguish between Receipts and Payments Account and Income and Expenditure Account.

Answer»

Differences between Receipt and Payment Account and Income and Expenditure Account are as follows:

BasisReceipt and Payment AccountIncome and Expenditure Account
1. NatureIt is a classified summary of the cash and bank transactions. It is an asset account.It is like a profit and loss account of a trading concern. It is a nominal account
2. Kinds of itemsIt includes items relating to not only the current year but also to previous year and succeeding years.It shows only the items and their amounts relating to only the current
3. Nature of itemsIt records receipts and payments of both capital and revenue nature.It records income and expenditure of revenue nature only.
4. Non- cash itemsIt does not record non-cash items like depreciation etc.It records non-cash items like depreciation etc.
5. Closing BalanceIts closing balance represents cash in hand and cash at bank or overdraft.Its closing balance represents either surplus or deficit.

2449.

Marketing is a wider term than selling. Explain.

Answer»

Marketing is wider in scope than selling. Selling is a part of marketing. Marketing includes not only selling but also other activities such as Market research, product planning and development etc. Marketing starts before the product is produced while selling starts after the product has been produced. Selling ends with the sale of goods. Marketing continues even after sales, e.g., after sale services, study of future demand etc. Marketing focuses attention on product, promotion, pricing and physical distribution whereas selling just pays attention to the promotion. Selling aims at transfer of awnership of the product from the seller to the buydr whereas marketing aims at achieving customer satisfaction after the products has been transfer to customer. Therefore marketing is a wider term because it starts before selling and continues after the selling has been done.

2450.

State any two precautions to be taken while baking.

Answer»

Two precautions to be taken while baking are: 

1. Always preheat the oven. 

2. Place the food properly and evenly in the oven so as to have a uniform temperature while baking.