InterviewSolution
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InterviewSolution
This section includes InterviewSolutions, each offering curated multiple-choice questions to sharpen your knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
On the basis of objectives, sales promotion techniques are of: (a) Two types (b) Three types (c) Four types (d) All of these |
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Answer» (a) Two types |
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| 52. |
State four promotional tools used by marketeers. |
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Answer» 1. Advertisement 2. Personal selling 3. Sales promotion 4. Publicity. |
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| 53. |
Promotional tools used by marketeers are : (a) Advertisement (b) Personal sales (c) Sales Promotion (d) All of these |
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Answer» (d) All of these |
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| 54. |
Suggest any four tools of sales promotion. |
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Answer» 1. Free samples 2. Coupons 3. Free trials 4. Fashion shows. |
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| 55. |
State the techniques of sales promotion on the basis of areas of sales. |
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Answer» 1. Inland trade sales promotion techniques. 2. Export trade sales promotion techniques. |
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| 56. |
Where can the consumer sales promotion methods be implemented? |
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Answer» These sales promotion methods can be implemented at consumer’s homes, offices or shops of middlemen. |
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| 57. |
Give the definition of sales promotion, according to the American Marketing Association. |
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Answer» According to American Marketing Association, “Sales promotion includes all those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as display shows and exhibition, demonstrations and various non-recurring selling efforts not made in the ordinary routine. |
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| 58. |
How does sales promotion increase the profit of the company? |
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Answer» Sales promotion is essentially an acceleration tool designed to speed up the selling process and maximise sales volume. It helps in maintaining sales volume during off season/depression also and it creates good public image of the product and the firm. All this results in increased sales, increased quantity of production on large scale, which, in turn offers economics of scale, cutting per unit cost and increasing the volume of profits. |
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| 59. |
How does sales promotion improve the standard of living? |
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Answer» The consumers, through sales promotion, are offered rebate, discount, free gifts, financing, etc. Further due to economics of large-scale production, the consumers are able to get the products at lower price. Consequently, a consumer can buy more varieties of goods suiting their requirements. This improves their standard of living. |
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| 60. |
Useful tool for promoting sales in this time of cut-throat competition is : (a) pales promotion (b) Motivation(c) Leadership (d) None of these |
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Answer» (a) Sales promotion |
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| 61. |
Mention 4 types of consumer’s sales promotional tools. |
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Answer» 1. Free samples, 2. Contests, 3. Rebate or price-off, 4. Discount coupons. |
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| 62. |
Mention the techniques of sales promotion on the basis of product. |
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Answer» 1. Consumer Goods, and sales promotion techniques, 2. Industrial goods sales promotion techniques. |
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| 63. |
How is sales promotion a useful tool for promoting sales? |
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Answer» Today’s market is ‘Buyer’s Market, where consumers are regarded as the king of the market. The markets are flooded with wide varieties of goods with varied designs, etc. Competition is cut-throat in the market and there is surplus of goods and sellers. In such market situation, for boosting sales, many promotional tools are used by marketeers viz. advertisement, personal selling, sales promotion, etc. |
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| 64. |
What is display allowance? |
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Answer» Display allowance compensates the retailers for arranging special display of the manufacturer’s product. |
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