Selling concept presumes innately the non-consuming disposition of the human being. Therefore, the individual will have to be communicated about the various aspects of the PRODUCT that would result in a purchase. While talking of the evolutionary ORDER of the concepts marketing concept is more advanced than the selling concept, the latter ONE is still relevant in developing economies like India. For example, in case we need to tell the customer the superiority of a toothbrush over a neem stick, then we need to demonstrate the EASE of use and SUPERIOR quality of the output, which is part of the selling process. We need to ensure that the stock of product is sufficient and therefore monitoring stock at the retailer or the wholesaler level is an important function of the sales person.

Selling concept presumes innately the non-consuming disposition of the human being. Therefore, the individual will have to be communicated about the various aspects of the product that would result in a purchase. While talking of the evolutionary order of the concepts marketing concept is more advanced than the selling concept, the latter one is still relevant in developing economies like India. For example, in case we need to tell the customer the superiority of a toothbrush over a neem stick, then we need to demonstrate the ease of use and superior quality of the output, which is part of the selling process. We need to ensure that the stock of product is sufficient and therefore monitoring stock at the retailer or the wholesaler level is an important function of the sales person.