The roles of MARKETING channel:

1. Transfer of goods.
2. Transfer of ownership.
3. Placing of the PRODUCT.
4. COLLECTION of information.
5. Handling risk connected with carrying out the channel work.
6. Placing order to manufacturing.
7. Bulk breaking and repacking to SUIT other channel members/ customer.
8. Storage and movement of physical product.

The roles of the channel in the following areas of marketing are
a) Marketing of a real estate project-Transfer of ownership .
b) Marketing of soaps and detergent- Transfer of goods .
C) Marketing of a major EVENT- Transfer of information. 
d) Marketing of software products and services- Transfer of ownership .
e) Marketing of insurance products-Collection and dissemination of information.

The roles of marketing channel:

The roles of the channel in the following areas of marketing are
a) Marketing of a real estate project-Transfer of ownership .
b) Marketing of soaps and detergent- Transfer of goods .
C) Marketing of a major event- Transfer of information. 
d) Marketing of software products and services- Transfer of ownership .
e) Marketing of insurance products-Collection and dissemination of information.