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What Decisions Do Companies Make In Designing Sales Force? How Do You Go About Allocating Territories To Sales Force?

Answer»

Development of sales FORCE objective

  • STRATEGY - How much market, what growth rate, sales target
  • Structure- Multi-layered, direct marketing
  • Size -Geographic expanse of the market
  • Compensation - Rewards or returns

One way of allocating TERRITORY is to divide the market into zones and put people familiar with the zones. There are advantages/disadvantages with each was. One has to weigh the GAINS & losses and then decide.

Development of sales force objective

One way of allocating territory is to divide the market into zones and put people familiar with the zones. There are advantages/disadvantages with each was. One has to weigh the gains & losses and then decide.



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