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What Is The Function Of A Stockist?

Answer»

The stockist is a KEY element in the value delivery system. The stockist stores the products of the COMPANY and ROTATES them through the retail network to the customer. Usually a stockist operates within a defined geographical domain. He ALSO functions as an information CONDUIT for the company.

The stockist is a key element in the value delivery system. The stockist stores the products of the company and rotates them through the retail network to the customer. Usually a stockist operates within a defined geographical domain. He also functions as an information conduit for the company.



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