We may CLASSIFY the channel types based on either ownership or number of levels or nature of activities. The manufacturing company may have its own outlets like RAYMONDS or Reliance. A single organization other than the manufacturing one might own a chain of retail outlets like the India coffee house. Alternatively each location might be taken tip by a DISTRIBUTOR who has nothing to do with another person in another AREA. The channel may be classified as a single TIER or multi tier depending on the number of levels of the intermediaries. We also have the types of wholesalers, retailers etc..

We may classify the channel types based on either ownership or number of levels or nature of activities. The manufacturing company may have its own outlets like Raymonds or Reliance. A single organization other than the manufacturing one might own a chain of retail outlets like the India coffee house. Alternatively each location might be taken tip by a distributor who has nothing to do with another person in another area. The channel may be classified as a single tier or multi tier depending on the number of levels of the intermediaries. We also have the types of wholesalers, retailers etc..