Software is a service and therefore not TANGIBLE. The customer would look at the service with a greater doubt than he does goods. I would therefore use aspects like my earlier products, the qualifications of my technical people ETC., as evidences of my abilities that would help the customer reduce his ambiguity. Thereafter I would provide details of my oiler on a CORPORATIVE platform to highlight the advantage of my offer. This would BRING the customer closer to my oiler and at this stage will clinch the deal.

Software is a service and therefore not tangible. The customer would look at the service with a greater doubt than he does goods. I would therefore use aspects like my earlier products, the qualifications of my technical people etc., as evidences of my abilities that would help the customer reduce his ambiguity. Thereafter I would provide details of my oiler on a corporative platform to highlight the advantage of my offer. This would bring the customer closer to my oiler and at this stage will clinch the deal.