•Alongside pretty much every facet of business, marketing has been substantially impacted by various evolving technological factors.
•Organizations have access to more data than ever before. OBTAINING, organizing, and UTILIZING this data is a key EFFORT of modern organizations.
•The wide variety of marketing channels available, spanning from social networks to distribution platforms like YouTube, offers more options than ever to reach consumers.
•Consumers are also impacted by technological changes in marketing. Most notably, consumers are targeted by more ADS than ever before, often with higher relevance to their interests due to the HUGE amount of data they share.
•This has resulted in ad blindness (particularly banner ads) along with a number of concerns revolving around data sharing and privacy.

•Alongside pretty much every facet of business, marketing has been substantially impacted by various evolving technological factors.
•Organizations have access to more data than ever before. Obtaining, organizing, and utilizing this data is a key effort of modern organizations.
•The wide variety of marketing channels available, spanning from social networks to distribution platforms like YouTube, offers more options than ever to reach consumers.
•Consumers are also impacted by technological changes in marketing. Most notably, consumers are targeted by more ads than ever before, often with higher relevance to their interests due to the huge amount of data they share.
•This has resulted in ad blindness (particularly banner ads) along with a number of concerns revolving around data sharing and privacy.