1.

What Are The Basic Steps In Market Segmentation?

Answer»

•Step One – Define the MARKET.
•Step Two – Create market segments.
•Step Three – EVALUATE the proposed market segments for viability.
•Step Four – CONSTRUCT SEGMENT profiles.
•Step Five – Evaluate the attractiveness of each segment.
•Step Six – Select target market/s.

•Step One – Define the market.
•Step Two – Create market segments.
•Step Three – Evaluate the proposed market segments for viability.
•Step Four – Construct segment profiles.
•Step Five – Evaluate the attractiveness of each segment.
•Step Six – Select target market/s.



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