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Answer» •Step One – Define the MARKET. •Step Two – Create market segments. •Step Three – EVALUATE the proposed market segments for viability. •Step Four – CONSTRUCT SEGMENT profiles. •Step Five – Evaluate the attractiveness of each segment. •Step Six – Select target market/s. •Step One – Define the market. •Step Two – Create market segments. •Step Three – Evaluate the proposed market segments for viability. •Step Four – Construct segment profiles. •Step Five – Evaluate the attractiveness of each segment. •Step Six – Select target market/s.
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