Sales Planning involves predicting demand for the product and demand on the sales assets such as machines, people, or a combination of both. It assures that when a CONSUMER wishes to purchase the product, the product is available but it also means opportunities for additional sales that are PRESENTED and the sales assets are available to exploit these opportunities. It should allow for meeting increasing customer demand for more products, services and CUSTOMIZATION as the business is growing but also react QUICKLY when demand decreases. It improves efficiency and decreases unfocused and uncoordinated activity within the sales PROCESS.

Sales Planning involves predicting demand for the product and demand on the sales assets such as machines, people, or a combination of both. It assures that when a consumer wishes to purchase the product, the product is available but it also means opportunities for additional sales that are presented and the sales assets are available to exploit these opportunities. It should allow for meeting increasing customer demand for more products, services and customization as the business is growing but also react quickly when demand decreases. It improves efficiency and decreases unfocused and uncoordinated activity within the sales process.