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What Is A Channel Marketing Strategy? |
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Answer» A CHANNEL strategy is a VENDOR's plan for moving a product or a service through the chain of COMMERCE to the END customer. Product manufacturers and service providers FACE a number of channel options. The simplest approach is the direct channel in which the vendor sells directly to the customer. A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer. Product manufacturers and service providers face a number of channel options. The simplest approach is the direct channel in which the vendor sells directly to the customer. |
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