MERCHANDISING is a term commonly used in the retailing industry. When we merchandise we refer to a category of items like textiles, toiletries detergents etc., Therefore a merchandise manager in retailing would be a n EQUIVALENT to the product manger of goods marketing organization. The distribution function predominantly concerns logistics or making the goods available for CONSUMPTION while merchandising includes creating availability as well as enabling sale of the merchandise. The decisions that are made by a merchandiser are the categories of items that need to be made available, what will be the DISPLAY pattern. what will be the discount structure and what types of reordering norms are requires. Therefore the merchandise manager will CONSIDER demand, availability requirements, margins, discounts etc.

Merchandising is a term commonly used in the retailing industry. When we merchandise we refer to a category of items like textiles, toiletries detergents etc., Therefore a merchandise manager in retailing would be a n equivalent to the product manger of goods marketing organization. The distribution function predominantly concerns logistics or making the goods available for consumption while merchandising includes creating availability as well as enabling sale of the merchandise. The decisions that are made by a merchandiser are the categories of items that need to be made available, what will be the display pattern. what will be the discount structure and what types of reordering norms are requires. Therefore the merchandise manager will consider demand, availability requirements, margins, discounts etc.