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What Is The Marketing Channel? |
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Answer» A marketing CHANNEL is a set of practices or activities necessary to transfer the ownership of goods, from the point of PRODUCTION to the point of consumption. It is the way products and services get to the end-user, the consumer; ALSO known as a distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; also known as a distribution channel. |
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