The quick answer is you really shouldn’t try to control an influencer’s message. HOWEVER, no two influencers are ALIKE. Some influencers are sharers and some are creators. Sharers predominantly share previously written or posted content from other content creators or brands. Creators, on the other hand, create all of their own content and hold all of their own opinions.

In the end, the influencer has the right to determine what they will or will not post on their social accounts. As long as there is a mutual agreement between a brand and an influencer to say SOMETHING specific and there is prominent disclosure, you are good to go. Keep in mind, influencers are experts at engaging with their audience in a way that resonates with them, so TRUST them.

Lastly, don’t be SHY. It’s fair to ask your influencers for a draft of their content before posting it on the internet, to make sure there are no misinterpretations on the expectations of the campaign or any incorrect information regarding the brand. But keep edits minimal – it is more authentic when it is in the voice of the influencer.

The quick answer is you really shouldn’t try to control an influencer’s message. However, no two influencers are alike. Some influencers are sharers and some are creators. Sharers predominantly share previously written or posted content from other content creators or brands. Creators, on the other hand, create all of their own content and hold all of their own opinions.

In the end, the influencer has the right to determine what they will or will not post on their social accounts. As long as there is a mutual agreement between a brand and an influencer to say something specific and there is prominent disclosure, you are good to go. Keep in mind, influencers are experts at engaging with their audience in a way that resonates with them, so trust them.

Lastly, don’t be shy. It’s fair to ask your influencers for a draft of their content before posting it on the internet, to make sure there are no misinterpretations on the expectations of the campaign or any incorrect information regarding the brand. But keep edits minimal – it is more authentic when it is in the voice of the influencer.