You should select the topics which best reflect your BRAND messages or the product category you want to be associated with. If you have too many keywords consider aggregating them into topic buckets which best reflect your MAIN thought leadership THEMES or brand messaging. If you have multiple product campaigns you may NEED to run separate queries.

For example you could have one list focused on the over arching topics of sustainability and CLIMATE change, whilst incorporating all the sub topics and themes within those topics . Then you could have another list that may be focused on renewable energy, incorporating all sub topics and keywords within renewable energy (solar, hydro-electric, wind farms, etc.).

You should select the topics which best reflect your brand messages or the product category you want to be associated with. If you have too many keywords consider aggregating them into topic buckets which best reflect your main thought leadership themes or brand messaging. If you have multiple product campaigns you may need to run separate queries.

For example you could have one list focused on the over arching topics of sustainability and climate change, whilst incorporating all the sub topics and themes within those topics . Then you could have another list that may be focused on renewable energy, incorporating all sub topics and keywords within renewable energy (solar, hydro-electric, wind farms, etc.).