According to the 2015 Ad BLOCKING Report, there were 198 million active ad blockers around the WORLD. This means that the advertisements you are spending big money on, are potentially not even being seen by your target market. To make the number of CONSUMERS you are reaching even smaller, according to a Simply Measured report, only 33% of consumer’s trust company advertisements, and that’s IF they aren’t already blocking them from their SCREENS. On the other HAND, 74% of consumers rely on social media to inform their purchase decisions and a massive 90% of consumers trust peer recommendation. Scott Cook answers this question perfectly in one sentence, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

According to the 2015 Ad Blocking Report, there were 198 million active ad blockers around the world. This means that the advertisements you are spending big money on, are potentially not even being seen by your target market. To make the number of consumers you are reaching even smaller, according to a Simply Measured report, only 33% of consumer’s trust company advertisements, and that’s IF they aren’t already blocking them from their screens. On the other hand, 74% of consumers rely on social media to inform their purchase decisions and a massive 90% of consumers trust peer recommendation. Scott Cook answers this question perfectly in one sentence, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”