This really DEPENDS on what campaign you are running, but as a rule of thumb we see that between 100-200 influencers is a good starting point, as this is a manageable number and these influencers will in turn influence the WIDER community. When analyzing larger topics like climate change for example, there are often THOUSANDS of influencers influencing different audiences around the world and the temptation is to try and target many more. HOWEVER we WOULD suggest still starting with 100-200, so long as you can identify different influencer groups who influence the right mix of global and local communities. Once you have successfully engaged the top influencers consider adding more to scale your program, but only if they have significant engagement within the community.

This really depends on what campaign you are running, but as a rule of thumb we see that between 100-200 influencers is a good starting point, as this is a manageable number and these influencers will in turn influence the wider community. When analyzing larger topics like climate change for example, there are often thousands of influencers influencing different audiences around the world and the temptation is to try and target many more. However we would suggest still starting with 100-200, so long as you can identify different influencer groups who influence the right mix of global and local communities. Once you have successfully engaged the top influencers consider adding more to scale your program, but only if they have significant engagement within the community.