Before determining the ROI you should first determine the Cost of investment (COI). This will vary depending on the scope of your campaign, but you will need to include the cost of researching influencers, setting up influencer programs, providing free product samples to target influencers and your end target audience, as well as resource time spent on content creation and social media outreach. The cost of networking opportunities such as ROUNDTABLE influencer events should also be factored in.

The ROI of influencer marketing can be measured in the following ways:

• Increase in Earned Media Value and Reach
• Increase in Influencer Engagement
• Improved Sentiment and PERCEPTION
• Increase in Brand / Product Advocates
• Increase in Site Traffic
• Brand Awareness
• Increase in enquiries and sales

At Analytical we focus on helping brands and agencies engage with the inner circle of influencers so that through their networks they can help you more effectively influence your end target audience, and we have a tool to enable you to identify, TRACK and engage with influencers. Our Influencer Relationship Management platform (IRM) is for brands looking to scale their 1-to-1 Influencer Relationship Management results. If you’re looking to get STARTED with an influencer program, or want to scale your existing influencer marketing STRATEGY, we have solutions to help you identify, manage and engage with your influencers.

Before determining the ROI you should first determine the Cost of investment (COI). This will vary depending on the scope of your campaign, but you will need to include the cost of researching influencers, setting up influencer programs, providing free product samples to target influencers and your end target audience, as well as resource time spent on content creation and social media outreach. The cost of networking opportunities such as roundtable influencer events should also be factored in.

The ROI of influencer marketing can be measured in the following ways:

At Analytical we focus on helping brands and agencies engage with the inner circle of influencers so that through their networks they can help you more effectively influence your end target audience, and we have a tool to enable you to identify, track and engage with influencers. Our Influencer Relationship Management platform (IRM) is for brands looking to scale their 1-to-1 Influencer Relationship Management results. If you’re looking to get started with an influencer program, or want to scale your existing influencer marketing strategy, we have solutions to help you identify, manage and engage with your influencers.