InterviewSolution
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InterviewSolution
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How Do I Best Measure Success? |
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Answer» Success is BEST measured by tracking: ACTIVITY (Volume of Outreach to Influencers), Engagement (2-way interactions from target influencers), Awareness (volume of brand MENTIONS or other relevant topics from your influencer community), Perception (QUALITY of brand coverage from your influencer community) and Action (site traffic generated by your influencer community). Success is best measured by tracking: Activity (Volume of Outreach to Influencers), Engagement (2-way interactions from target influencers), Awareness (volume of brand mentions or other relevant topics from your influencer community), Perception (Quality of brand coverage from your influencer community) and Action (site traffic generated by your influencer community). |
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