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InterviewSolution
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What Keywords Should I Track? |
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Answer» We would recommend starting by creating a list of KEYWORDS relevant to your BRAND and product category, as well as reputational issues and thought leadership topics. You COULD also search for specific individuals to see how they are being mentioned by the influencer community or in conjunction with another topic. For example if you wanted to know how BILL Gates was mentioned in conjunction with education you could INCLUDE “Bill Gates AND education” in your search query. We would recommend starting by creating a list of keywords relevant to your brand and product category, as well as reputational issues and thought leadership topics. You could also search for specific individuals to see how they are being mentioned by the influencer community or in conjunction with another topic. For example if you wanted to know how Bill Gates was mentioned in conjunction with education you could include “Bill Gates AND education” in your search query. |
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