InterviewSolution
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Should I Stay Local Or Go Global? |
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Answer» We have actually written a whole blog devoted to this one which you can read here. A key POINT worth remembering that influence is often DRIVEN more by language and topical INTERESTS than geography. Global influencers deliver a better bang for your buck if they can be proven to exert influence in your local market. So often a BLEND of local and global influencers is the best APPROACH. We have actually written a whole blog devoted to this one which you can read here. A key point worth remembering that influence is often driven more by language and topical interests than geography. Global influencers deliver a better bang for your buck if they can be proven to exert influence in your local market. So often a blend of local and global influencers is the best approach. |
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