The REASON you would WANT to segment your influencer community is to understand what the different influencer groups really care about so you can align messaging to your different audiences. You’re not going to approach a beauty blogger in the same way you would approach an academic for example. Segmenting influencer groups allows you to set up alerts, run analytics on different influencer groups and track how effective your content is at reaching them. Example influencer groups could include Celebrities, JOURNALISTS, Politicians, Keynote Speakers, Academics and RESEARCHERS, Authors, etc.

The reason you would want to segment your influencer community is to understand what the different influencer groups really care about so you can align messaging to your different audiences. You’re not going to approach a beauty blogger in the same way you would approach an academic for example. Segmenting influencer groups allows you to set up alerts, run analytics on different influencer groups and track how effective your content is at reaching them. Example influencer groups could include Celebrities, Journalists, Politicians, Keynote Speakers, Academics and Researchers, Authors, etc.