There are countless benefits to running an influencer marketing campaign. First and foremost, influencer marketing campaigns are built around trust. According to a study done by Neilson, 92% of CONSUMERS say the most trusted source of information is from someone we know. Although we may not personally know the influencers we follow on social media, we watch their life UNFOLD via social media and we are able to relate to them on a personal level.

The second benefit of Influencer Marketing campaigns is Reach. Influencers are getting bigger by the minute, which means the POTENTIAL for your branded content to be seen by your target market is increasing dramatically. Third, the alternative marketing avenues are becoming less and less effective. 86% of people skip TV commercials, 44% of direct mail is never opened and 91% of people have unsubscribed from company emails they previously opted to. (Source: Business2Community).

Finally, and most important to many brands, MONEY. As previously mentioned, the ROI for influencer marketing is on average $6.85 for every dollar spent on Influencer Marketing. (Source: eMarketer). To FIND out more benefits of running an Influencer Marketing campaign, you’ll just have to try it for yourself!

Congratulations, you are now on your way to becoming an influencer marketing expert! To learn more about influencer marketing, keep up with the latest trends, and see what’s cooking at gShift labs, subscribe to our RSS feed!

There are countless benefits to running an influencer marketing campaign. First and foremost, influencer marketing campaigns are built around trust. According to a study done by Neilson, 92% of consumers say the most trusted source of information is from someone we know. Although we may not personally know the influencers we follow on social media, we watch their life unfold via social media and we are able to relate to them on a personal level.

The second benefit of Influencer Marketing campaigns is Reach. Influencers are getting bigger by the minute, which means the potential for your branded content to be seen by your target market is increasing dramatically. Third, the alternative marketing avenues are becoming less and less effective. 86% of people skip TV commercials, 44% of direct mail is never opened and 91% of people have unsubscribed from company emails they previously opted to. (Source: Business2Community).

Finally, and most important to many brands, money. As previously mentioned, the ROI for influencer marketing is on average $6.85 for every dollar spent on Influencer Marketing. (Source: eMarketer). To find out more benefits of running an Influencer Marketing campaign, you’ll just have to try it for yourself!

Congratulations, you are now on your way to becoming an influencer marketing expert! To learn more about influencer marketing, keep up with the latest trends, and see what’s cooking at gShift labs, subscribe to our RSS feed!