Making a clear outline of your objectives as a brand is always the best way to start a campaign. When you have clear objectives, the right influencer will jump out at you. For example, if your objective is to increase sales, look for an influence with an engaged and loyal social following that responds well to PREVIOUS branded content. Or, if you objective is to increase brand awareness, look for an influencer that has a large social following to increase your reach POTENTIAL.

Above all, when identifying influencers, take an AUDIENCE-centric approach. This goes beyond audience DEMOGRAPHICS. Influencer marketing makes it possible to target a more niche and specific market. Take advantage of this and define your target market based on their interests and lifestyles, then look for influencers that post content that would resonate those lifestyles, interests and demographics. For example, if your target market is interested in active LIVING, an influencer that posts about hiking, nutrition or fitness may have a following of people interested in your product.

Making a clear outline of your objectives as a brand is always the best way to start a campaign. When you have clear objectives, the right influencer will jump out at you. For example, if your objective is to increase sales, look for an influence with an engaged and loyal social following that responds well to previous branded content. Or, if you objective is to increase brand awareness, look for an influencer that has a large social following to increase your reach potential.

Above all, when identifying influencers, take an audience-centric approach. This goes beyond audience demographics. Influencer marketing makes it possible to target a more niche and specific market. Take advantage of this and define your target market based on their interests and lifestyles, then look for influencers that post content that would resonate those lifestyles, interests and demographics. For example, if your target market is interested in active living, an influencer that posts about hiking, nutrition or fitness may have a following of people interested in your product.