There is not one, almighty, social channel that trumps all others. The most effective channel is personal to the influencer and the category they are in. Influencers in visual categories like interior design or digital arts GRAVITATE to more visual platforms like Pinterest and Instagram. In contrast, less visual categories like business or LITERATURE may rely more on Twitter, blogs or LinkedIn. The most effective platform is the one that best caters to your AUDIENCE and best displays your content.

There is not one, almighty, social channel that trumps all others. The most effective channel is personal to the influencer and the category they are in. Influencers in visual categories like interior design or digital arts gravitate to more visual platforms like Pinterest and Instagram. In contrast, less visual categories like business or literature may rely more on Twitter, blogs or LinkedIn. The most effective platform is the one that best caters to your audience and best displays your content.