Burst Media’s study found that the highest earned media value for every dollar spent was in CPG (Consumer PACKAGED GOODS) Food, Retail/Apparel and Tourism/Travel. CPG FOODS earned $11.33 for every dollar spent on Burst influencer marketing campaigns in 2014, Fashion earned $10.48, and Tourism/Travel earned $7.04. These are not necessarily the most POPULAR categories, but because they are the best performing, marketers in these industries are more likely to INVEST in influencer marketing campaigns.

Burst Media’s study found that the highest earned media value for every dollar spent was in CPG (Consumer Packaged Goods) Food, Retail/Apparel and Tourism/Travel. CPG Foods earned $11.33 for every dollar spent on Burst influencer marketing campaigns in 2014, Fashion earned $10.48, and Tourism/Travel earned $7.04. These are not necessarily the most popular categories, but because they are the best performing, marketers in these industries are more likely to invest in influencer marketing campaigns.