LIKE with any form of MARKETING, there are legal restrictions in place in order to eliminate deceptive practices. Any endorsement or promotion of a product done by an INFLUENCER that is paid for by a brand or agency must be disclosed as a paid message.

If you are WORKING with an agency to run your influencer marketing campaign, ask for an outline of their policies surrounding disclosure agreements to ensure your influencers know they are responsible for stating that they are compensated in some form, and that disclosure is prominent.

Influencers are also not ALLOWED to make false claims about a brand. For more information on disclosures, check out another great In Network blog post: Why Influencers Should Use Disclaimers in Promoted Posts.

Like with any form of marketing, there are legal restrictions in place in order to eliminate deceptive practices. Any endorsement or promotion of a product done by an influencer that is paid for by a brand or agency must be disclosed as a paid message.

If you are working with an agency to run your influencer marketing campaign, ask for an outline of their policies surrounding disclosure agreements to ensure your influencers know they are responsible for stating that they are compensated in some form, and that disclosure is prominent.

Influencers are also not allowed to make false claims about a brand. For more information on disclosures, check out another great In Network blog post: Why Influencers Should Use Disclaimers in Promoted Posts.